Last summer, Amazon passed Wal-Mart as the world's biggest retailer by market value. Amazon continues to be an innovator and industry leader in supply chain management and order fulfillment, offering everything from one-hour package delivery to 1-Click purchasing for countless product categories. In fact, a study from Cowen and Company predicts that Amazon will be the largest clothing retailer in the U.S. by 2017.1
There is no denying that Amazon is a powerhouse. But selling goods on Amazon presents a number of challenges compared to traditional brick-and-mortar stores and many RVCF members are struggling with the Amazon model. Although this is uncharted territory for RVCF, we believe it is extremely important to understand the front end of the sales opportunity when planning to do business with Amazon.
RVCF is excited to announce a trilogy of webinars to help suppliers learn how to manage Amazon. The webinars will be presented by Rachel Greer, founder of Cascadia Seller Solutions, a Seattle-based consulting firm created to support Amazon sellers. Areas of focus for this team of former Amazon employees include product development, sourcing, testing and packaging design, detail page development, customer service management, import transportation, and compliance with Amazon policies. A seven-year veteran of Amazon, Rachel Greer most recently worked in product compliance for Amazon, where she managed audits, product testing and packaging, and inspections for the global retail and private label compliance programs.
Many large companies that sell to Amazon ship and sell the item, like a traditional retail account. However, when you sign up for the Amazon Seller program, you can control the selling portion of the Amazon relationship while Amazon handles the difficult work of fulfilling products directly to customers. You can sell through the lesser volume products at your own pace. You control how much or how little you send to Amazon and when, and reserve the Amazon relationship for high-volume, easily forecasted products.
As an Amazon Seller, you can be paid within two weeks, not two months or more. You can connect directly with customers and get feedback on your products. You control the price set for your products on Amazon. You can use Amazon to try out new prototypes and predict potential volume for new products. And Amazon sellers obviously benefit from Amazon's traffic, customer trust and brand equity.
Of course, you have to know how work with Amazon if you expect to profit from the relationship. Here are the three webinars that can help you manage Amazon:
Amazon Vendor or Seller? How to Manage Amazon Effectively for your Business
Wednesday, March 16, 2016
11 am – 12 pm EST
This webinar will explain the difference between an Amazon Vendor and an Amazon seller, and the benefits of each kind of relationship. Brand owners will learn how to manage their Amazon reputation through product reviews, brand registry, IP infringement reporting, and other means. Find out the right time to use Amazon's 3P platform or 1P. Brand owners who choose to manage a portion of their Amazon channel as a seller will learn how to manage a direct-to-customer experience.
Amazon Seller 101: Setting up a Seller Account and Using Available Tools
June 2016 (exact date and time TBD)
This webinar will show you how to set up a seller account and introduce you to the tools you can use to manage the account, reduce overhead and increase automation. You will also learn what financial approaches can be used to determine what will sell well at Amazon Retail and what should be sold as a direct seller.
Amazon Seller Performance and Protecting Your Brand
September 2016 (exact date and time TBD)
This webinar will show you how to manage customer service as an Amazon Seller, how to manage returns, and how to effectively interact with various seller enforcement teams at Amazon. You will also learn whether to use FBA or a different 3PL to get Seller Prime, a must for Amazon Sellers.
Whether you do business with Amazon now, plan to do so in the near future, or are exploring the possibility, this trilogy of webinars will be well worth your time. By learning the ins and outs of working with Amazon from a person who has been in the trenches at Amazon, you will be better prepared to succeed and avoid the pitfalls that have plagued a number of RVCF members. We encourage you to register for the March webinar, share your feedback, and let us know what other issues you would like us to cover during future webinars, conference calls and events.
CLICK HERE to return to the MARCH 2016 RVCF LINK