Industry Leaders Rally to Support Speed-To-Web

By GS1 US

For retailers and brands striving for an optimal e-commerce experience - it’s all about speed-to-web. And for too long, the supply chain has been slowed down by manual, outdated processes.

To enhance this and help retail companies maximize their investments in new technology, members of the GS1 US Apparel and General Merchandise Initiative are taking another look at the basic data elements that support these systems.

It used to be that all that was required for item setup was a style number, description, color, size, and Global Trade Item Number (GTIN) to uniquely identify the product.

Now we’re asking, what else should be required to support getting items set up faster online? Product attributes such as care instructions and material type are now key data points often searched by online shoppers. We are inviting brands and retailers to join the GS1 US Apparel and General Merchandise Initiative to help this effort. Your participation is critical to our success.

For more information, contact Amy Reiter, Director of Community Engagement, GS1 US, at areiter@gs1us.org.