From the Desk of Kim Zablocky ... Now More Than Ever, Focus On Retail Trading Partner Collaboration

For 22 plus years RVCF has been in the forefront of trading partner collaboration.  Bringing you best practices that helps our member achieve the “perfect order” philosophy, i.e. on time, in full, damage free and error free documentation. Unfortunately, the last few years has brought challenges that no one planned for, in fact it has changed how both retailers and brands have faced the consumer.

Thus, the thrust to digitalize the sales channel. E-commerce is expected to hit $1.03 trillion by the end of 2022, approximately 22% of sales. The prediction is that by the end of the decade it will reach 31%. The process and considerations with this process are very different from in-store selling. RVCF plans to look at how you can balance the customer experience while reducing costs and creating a smooth operational process.

What’s that mean? New ways of strategizing how to maximize the digital experience, whether its click speed, viewer experience, product packaging, images & attributes, speed of delivery at no cost mind you and returns.

I know you say, that RVCF is about reducing Compliance Deductions, that’s true, and we will continue in that effort, but right now all concerned in the retail space want and need to increase sales. Confronted with managing a constrained supply chain, still dealing with disruptions/lock downs in China, truck driver issues suppliers are still challenged with the ability of shipping on-time in-full, on the other side of the aisle retailers have a glut of goods, out of season, that were freed up from warehouses unable to move till now. Tough times for sure.

Now more than ever retail trading partners need to collaborate. RVCF Conferences is where Supplier Relationship Management (SRM) meets Customer Relationship Management (CRM). Looking to improve that retail/brand partnership? Come join us in Scottsdale, AZ October 30-November 2, 2022.