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Building a Strong Defense Against Rising Customer Returns Webinar
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Building a Strong Defense Against Rising Customer Returns Webinar

When: 04/18/2019
2:00 to 3:00 pm EDT
Where: Online: Virtual Event
United States
Contact: Kate Hoffman

Online registration is closed.
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Building a Strong Defense Against Rising Customer Returns

For many years, retailers have adopted the mindset that Merchandise Returns are just a cost of doing business. But market demand for free and easy returns is causing retailers significant financial stress, from increased operating expense, strain on reverse logistics and DC square footage, and most importantly decreased EBITDA. While customer returns will never be eliminated, retailers can implement a defensive process that will lower return rates and recoup lost revenue from customer returns.

In Newmine’s Webinar for RVCF, Building a Strong Defense Against Rising Customer Returns, retail operations and technology experts Felton Lewis and Mark Lightbody will educate attendees on how to build a strong defense against rising customer returns, with topics such as:

  • Defensive countermeasures to protect your bottom line
  • Understanding the 4 Pillars of Returns Reduction
  • Retailers have the data: How do you put it to work?

Attendees to this webinar will be automatically entered into a raffle to win a complementary Returns Look Back Analysis, a comprehensive analysis and interpretation of your historical returns data, revealing a smarter path forward to returns reduction for retailers. Retailers will receive intel on seasonal returns patterns and anomalies, recommended return targets and goals, illumination of blind spots, PLUS 30 days of access to Chief Returns Officer®. For more details, view the attached product data sheet.

LBA Raffle Eligibility Rules: Must be a RVCF retailer and be on the webinar when the winner is announced. 


Felton Lewis has 30+ years of experience helping CPG, Retailers, and 3PL’s recognize business value from their investment in ecommerce, OM, WMS, and Store Fulfillment technology.  

  • Felton established a twelve-year supply chain footprint in line level management with the Kellogg Company in Distribution, Manufacturing and Corporate Logistics. He led the rollout of the Kellogg WMS and OM to several outsourced logistics providers (EXEL, DSC, and GATX).  Felton led the design and delivery of the Kellogg Distribution Management System, as well as several efficient consumer response initiatives in the grocery industry between Kellogg’s and its retail trading partners.
  • Felton established a twelve-year technology footprint with YANTRA, a tech startup that launched DOM (Distributed Order Management), as well as AT&T, IBM, eBay Enterprise. He led the early adoption of DOM deployments in the Retail space with Walmart, Circuit City, Academy Sports, WMS deployments with Eaton, Motorola, Honeywell, and in the 3pl space with EXEL Logistics, APL, and FedEx.  
  • Felton heads up alliances and business development for Newmine, a commerce optimization consulting company that has partnered with RVCF to help retailers understand the root cause of the consumer returns.  Felton’s MBA is in International Logistics at Georgia Institute of Technology and residences completed in the UK, APAC, and LATAM.

Mark Lightbody is an accomplished software executive with over 35 years’ of hands on experience in retail and direct channels. Much of his career was spent with CommercialWare and MICROS (now ORACLE). He brings a deep understanding of the opportunities and complexities related to the design, implementation and adoption of enterprise software and technologies. Mark’s hands-on experience supporting a wide range of leading retail brands in critical supply and value chain initiatives gives him a unique understanding of the business processes and metrics required to successfully manage and grow a business.


Thursday, April 18, 2019

2:00 - 3:00 pm EDT


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