Our company has inspired artistic creativity in children for more than 100 years - since the first box of Crayola crayons rolled off the assembly line in 1903. The company began when cousins Edwin Binney and C. Harold Smith took over Edwin's father's pigment business in 1885. Early products included red oxide pigment used as barn paint and carbon black used in car tires.
After noticing a need for safe, high quality, affordable wax crayons, in 1903, Crayola produced the first box of eight crayons and sold them for 5 cents.
Since then, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities, and creative toys that give kids the power to express all that inspires them as they explore, discover, play, pretend, and dream.
In 1984, Crayola became a wholly-owned subsidiary of Hallmark Cards and has since played a significant role in Hallmark’s personal development strategies.
The company carried the name of its founders, Binney & Smith, until 2007 when we changed our name to Crayola to reflect our No. 1 brand.
Crayola has called Lehigh Valley, Pennsylvania, its home since the turn of the century. Today, the company's world headquarters and major manufacturing facilities are located there. Downtown Easton is the home of The Crayola EXPERIENCE®, our interactive brand experience where families can enjoy a day of creative fun and see how we make our iconic Crayola crayons and markers.
The De’Longhi Group
is based in Treviso, Italy and is on the forefront of the small domestic appliance category with a range of premium products under 3 internationally renowned brands; De’Longhi, Kenwood and Braun. The De’Longhi Group is committed to continuing their mission to create exceptional products that improves the lives’ of the consumer through innovative technologies and unparalleled design.
The De’Longhi brand
is based in Treviso Italy and is the global leader in espresso & comfort products. Highest quality, high Italian design and meaningful product innovations are the core values of the De’Longhi brand. De’Longhi is present in over 123 countries and creates products in three main categories: espresso, specialty cooking and home comfort. After more than a century of perfecting its products, De´Longhi remains committed to creating innovations that bring convenience and style into every customers’ home; making the everyday better. For more information visit www. delonghi.com
The Kenwood brand
is based in Havant, England and is the global leader in food preparation. The brand has provided expertise in the kitchen since 1947. Kenwood designs premium, quality kitchen appliances from the hero product “Cooking Chef,” a kitchen machine with induction cooking to food processors, blenders, hand blenders and juicers. The brand was launched in the fall of 2012 in Canada and the fall of 2013 in the US. Kenwood has presence in over 40 countries and creates over 200 different products; improving their customers’ experience in the kitchen by making it both easier and more rewarding. The only limit is your imagination. For more information visit www.kenwoodworld.com
The Braun brand
, founded in Frankfurt, Germany in 1921, develops and manufactures a wide variety of small domestic appliances that marry innovation, thoughtful design and reliability. The global leaders in hand blenders, Braun developed the 1st
hand blender with Smart Speed Technology, offering new possibilities in creative cooking. The brand remains committed to designing products with superior performance that make life easier, more convenient and more enjoyable in the kitchen. The De’Longhi Group acquired the perpetual license of the household division in fall 2012. Visit www.braunhousehold.com
for the latest news and in-depth information about the Braun brand.