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RVCF and GS1 US Announce Official Collaborative Relationship

Thursday, December 19, 2013  
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RVCF and GS1 US Announce Official Collaborative Relationship

RVCF and GS1 US have begun an official collaboration. Both organizations are committed to improved business processes and relations within the retail industry. Through our mutual membership and participant base we are able to leverage thought leadership to uncover supply chain disruptions, identify best practices, and offer solutions to remedy these issues. Sharing a mutual venue at RVCF events will yield greater participation and involvement to ensure the voice of the supplier is heard.

As our initial endeavor, RVCF and GS1 US are joining together to launch an initiative within the Sporting Goods sector to focus on defining and delivering industry-specific product attribute guidelines. The goal is to provide a platform that can be leveraged by suppliers to meet multiple retailer requirements and support e-commerce implementations worldwide. Industry guidelines allow the community to analyze and improve their current internal capabilities, and will help place a strong emphasis on the product attributes consumers deem essential in making online buying decisions.

Consistent and accurate product attributes are required to support a successful omni-channel strategy. Consumers are demanding increased amounts of trusted data to make purchase decisions. Retailers and brands need to serve consumers with a consistent selling experience across all retail channels. The implementation of a common data model underlying your backend systems and the information shared across all industry trading partners is vital to achieving seamless commerce and delighted consumers.

"We look forward to the success of this initial endeavor and hope it leads to deeper collaborative relationships within the retail industry through both organizations." - Kim Zablocky, RVCF

GS1 US will be conducting these committee meetings at the RVCF Spring and Fall conferences. If you are interested in participating in the Product Attributes for Sporting Goods workgroup, please contact or Kim Zablocky at


About Retail Value Chain Federation

Driving Continuous Innovation, Collaboration and Perfect Execution

RVCF promotes best practices, trading partner alignment, collaboration, and technology solutions to streamline operations, lower costs and speed goods to market throughout the retail value chain. For more information, visit


About GS1 US

GS1 US, a member of GS1, is an information standards organization that brings industry communities together to solve supply-chain problems through the adoption and implementation of GS1 Standards. Nearly 300,000 businesses in 25 industries rely on GS1 US for trading-partner collaboration and for maximizing the cost effectiveness, speed, visibility, security and sustainability of their business processes. They achieve these benefits through solutions based on GS1 global unique numbering and identification systems, bar codes, Electronic Product Code-based RFID, data synchronization, and electronic information exchange. GS1 US also manages the United Nations Standard Products and Services Code (UNSPSC).

Media Contact:

Sheri Kurdakul, RVCF
646 442-3701

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