The 2020 Shopper
History has taught us that every generation creates both challenges and opportunities. Those who succeed in accurately predicting the future understand that history creates generations and generations will continue to create history. We often believe that subsequent generations will be an extreme extension of the current with behaviors that mirror and expand. We have been conditioned to believe that change is linear when we look to the future. What will the world look like in 2020? What will consumers need and want? How will they live, connect and shop? What technologies will emerge and what technologies will be rendered redundant?
About the Author
Inez Blackburn is the author of this report. Inez Blackburn is the Director of Research at The Institute for Retail Innovation and Education (The Central Group) and an Adjunct professor at the University of Toronto, Wright State University, and S.P. Jain University in Singapore and Dubai. Inez conducts both quantitative and qualitative research in a State of the Art Research facility and ROI Lab leveraging best in class technologies and research protocols.
Inez is a globally recognized speaker and industry leader, innovator and pioneer in launching global brands with over 25 years' experience. She has worked with many Fortune 500 companies and led numerous executives through her Positioned for Profit Seminars and Marketing to the Max Workshops. She has been on the Dean's list for excellence in teaching for 10 years and is a featured trainer at numerous executive events. Her first book Pride Passion Profit – 7 Steps to Category Development has sold over 5,000 copies and is well positioned to help companies take their category plans to the next level.