Is Mobile the New Answer to Propel Growth?
In conjunction with Retail Connections, Supply Chain Insights provides a report on the excitement and reality of Retail and Mobility.
Surveying major retailers from ecommerce, drug, grocery, mass merchants and specialty sectors, the findings show a general flock to mobility to gain market share, but may lack the maturity and talent to leverage such a channel. Lora Cecere states, "The retailer has never had a better opportunity to know their shopper," yet those surveyed show that companies do not have the staff to support operations through the use of mobile. You will find how the best companies are tackling mcommerce and what they have that sets them apart from their struggling counterparts.