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Real-Time Trade Promotions Management for Assured ROI

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Real Time Trade Promotions Management for Assured ROI

The mostly static and post-mortem (end of promotion) ways that are prevalent to measure ROI is inadequate to drive mid-course corrections or make path changing adjustments to those promotions in-flight. This article aims to outline a more dynamic and real time approach to monitor trade promotion performance, by defining a comprehensive business process model and translating its implementations to IT systems leveraging information mash ups and data sources. The expected outcomes would be to realign funds and spending across business lines, regenerate the balance of event plans, and to provide a dashboard of real time performance indicators enabling corrective decisions.

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Innovative Retail Technologies EDI Academy