The State of Retailer-Supplier Collaboration – 2015
RVCF commissioned an outside party to conduct anonymous, off-the-record interviews with five senior executives from merchandise supplier and retailer organizations. We wanted to hear uncensored yet constructive insights on the true state of collaboration from each side's perspective. We asked these industry professionals to lay their cards on the table, share their challenges, and offer suggestions for improving collaboration. This white paper provides the details of these conversations, using random names to protect the interviewee’s anonymity.