One Front End, One Back End, One Omnichannel Platform
The advent of omnichannel commerce is quickly making retailers' traditional infrastructures obsolete. With consumers and products moving through multiple channels during every shopping experience, disparate systems have no place in the evolving always-on, seamless retailing model. Omnichannel operations will only continue changing traditional retailing rules, and now brands need to be prepared – an issue that is prompting retailers to achieve internal interoperability. Between adopting automated systems, agile platforms, and innovative, flexible operational layers that augment existing solutions, companies are breaking down operational silos and adding a unified infrastructure that bridges data streams for omnichannel success.